Apple Announces A $499 Retina-Equipped iPad (It?s Just Called iPad)

Today, in downtown San Francisco, Apple's CEO Tim Cook unveiled the iPad 3. "We are redefining the category that Apple created with the original iPad," he said. The device looks very similar to the iPad 2 but the new model is equipped with internal hardware including a high-resolution screen with a 264 ppi, and as Apple's Phil Schiller notes, is good enough to call a retina screen. But Apple doesn't talk about just hardware. It's all about the experience and a screen nearly twice as sharp is something Apple hopes will push the iPad into new markets and use cases.

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